Learn how to effectively communicate in a crisis
Examples of a crisis where a communication plan will be helpful may range from NIMBY topics, a fire or other emergency at a recovery house, or a letter to the editor about an SUD topic that creates misinformation in a community. Formulating a detailed plan in advance for handling crises will help your team quickly answer critical questions such as:
- Who will speak on behalf of your organization?
- Who will issue an official statement?
- Who will oversee the creation and execution of a communication plan that includes guidance for staff, clients, and residents?