The 988 Suicide & Crisis Lifeline, launched in July, provides a fast way for people experiencing a suicidal, mental health, or substance use disorder (SUD) crisis to urgently get help 24 hours a day, 7 days a week. This new national service can be particularly important for rural communities, extending the capacity of limited and strained mental health and SUD services and suicide prevention programs to ensure more people in crisis or family and friends concerned about someone who is can access help.